Order Food And Book Flight Tickets Through Amazon
You can now order food and book flight tickets through Amazon. It will soon become a super app in the manner of Tencent’s WeChat.
Two people aware of the latest development said, “The Seattle-based web retailer is in the midst of beta testing flight bookings in collaboration with travel portal Cleartrip”. With this upcoming strategy, Amazon is taking a step in becoming an all-in-one application that enables all sorts of transactions. This application will let consumers order food, book hotel stays, and cabs. The Amazon application programming interface (API) will allow internet companies to interact with each other. It will allow platforms to exchange information with each other effortlessly.
Companies like Amazon, Flipkart, Ola, and Paytm with a wide distribution reach use their customer base to provide goods and services across the board. Talking about Amazon, it solely has a cumulative customer base of 150 million. While the monthly unique customers for Amazon is estimated at 20-25 million.
In an interview, Niel Shah, the research director at Counterpoint Research said, “E-commerce is no longer just about selling goods”. “A growing set of users are consuming services, so while Amazon knows what goods they buy, the company does not know how they consume offline-to-online services. This move will pave the way for Amazon to get access to this data.”
The Amazon executive said “The Company is building its capability with Amazon Pay.” Amazon Pay has formed partnerships with services such as Yatra, RedBus, Faasos, Box8, Café Coffee Day and more. It is also accepted in online payment which includes Haptik, BookMyShow, and Niki.ai. The e-retailer promotes these brands on the Amazon Pay on its application and website. It also runs offers using the payment channel.
The strategy of Amazon and other tech companies is almost similar to the application by Tencent’s WeChat. Let’ see how Amazon roll out the application in the market in the coming days.